Samantha is a seasoned advertising and sales executive with a wealth of experience, continuing to propel brands to new heights. With nearly two decades of industry expertise, she is deeply passionate about leveraging strategic advertising and brand partnerships to create meaningful connections with target audiences while driving revenue growth.
Samantha's expertise in the entertainment business has given her firsthand experience with the power of marketing to shape and influence lives. She's seen how marketing can drive business performance while also positively affecting societal outcomes.
Samantha's extensive background in sales, marketing, media planning, and leadership has made her the ideal partner for a diverse range of industries, including entertainment, travel and tourism, real estate, CPG, health and beauty, web-based services, and technology. Her expertise in black audience marketing and revenue-generating strategies has garnered the attention of industry executives and earned her accolades, including recognition for integrated media planning leadership efforts for Sony Pictures' film, Think Like a Man.
With a personal track record of securing and managing more than $500 million in advertising revenue for prominent media companies and Fortune 500 businesses, Samantha has the experience and knowledge to guide your business to unparalleled success. Partner with Samantha and her team to help you achieve your advertising, brand partnership and revenue goals while making a positive impact on your intended audience.
About Me
SAMANTHA JOHNSTONE
Areas of Expertise
01
Business Development
strategy
Samantha takes a strategic approach to develop and grow business. She collaborates closely with your team, gaining a deep understanding of your business goals, brand identity, and market positioning. With this knowledge, she crafts a comprehensive strategy that identifies potential partners, maps out collaboration opportunities, and aligns them with your overarching objectives.
02
03
Sponsorship acquisition
Go to market messaging
When it comes to securing brand partnerships or effectively connecting to your target audience, Samantha is your trusted expert in crafting messaging that truly resonates. Samantha possesses a keen understanding of your goals and business mission, and she excels at formulating messaging strategies that captivate your intended audience.
Leveraging her extensive network of corporate sponsors, organizations, and industry contacts to connect clients with brands that are passionate about supporting black media/companies and culturally significant events, Samantha is a skilled negotiator ensuring that sponsorship agreements are beneficial and lucrative for all parties involved.
